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DIGITAL MARKETING AND ECOMMERCE STRATEGY

In online business, a robust digital marketing strategy is the backbone of e-commerce business success. In an era where competition is fierce and attention spans are short, your brand must stand out, engage your target audience, and achieve sustained e-commerce growth.

Digital Marketing Strategy Formulation

An integrated digital strategy develops the foundation for key marketing strategies covering aspects of your customer’s journey that are broken down into stages including acquisition, engagement, conversion, and retention.

  • Strategic Plan: We begin with a discovery session followed by a comprehensive assessment leveraging website analytics, CRM data, and technology tools to support strategic recommendations.
  • Reach: To build brand awareness we will recommend digital marketing tactics which will drive target audience visits to your website that include owned, earned, and paid media.
  • Engagement: Strategies that encourage website visitors to engage with your content on your website, social media, email campaigns, online chat, or SMS to help you generate leads and drive visitors throughout their path to purchase.
  • Conversion: Conversion optimization increases the rate your customers buy products and services by leveraging marketing, data science, and persuasive tactics.
  • Retention: Customer retention is crucial having an impact on repeat purchases from past customers, improving the frequency of orders, a larger average order value, and maximizing the customer LTV for your business.

STRATEGIC APPROACH

Strategic digital marketing is the foundation of driving quality leads, revenue, and profitability for both DTC and BTB brands. By deploying a comprehensive strategy, brands experience maximum visibility and engagement across digital channels. A comprehensive strategy including SEO, PPC, social media, content marketing, influencer marketing, video marketing, and email marketing to affiliate marketing is essential for achieving a robust online presence and engaging effectively with diverse audiences. The strategic methodology and approach involve a complete analysis with custom strategic recommendations. The action plan includes a roadmap for success and is flexible enough to enable your company to pivot quickly to be agile in a fast-changing market. A cohesive digital marketing strategy create a synergistic effect that amplifies your brand message, enhances user experience, and drives measurable results.

WEBSITE CONSULTING

A website assessment is an analysis of the website architecture, features, functionality, capabilities that includes a report with strategic recommendations for enhancements that will improve SEO, conversion and sales. Local SEO strategies are developed to ensure your business is optimized correctly on Google Maps. Our process focuses on your target audience, your location and competitors to develop the best plan to help your business stand out from the crowd to grow.

E-COMMERCE

E-Commerce consulting services include a comprehensive assessment and strategic recommendations to increase traffic, conversion, and sales. E-Commerce strategy and consulting services include a strategic roadmap for improving the website aligned with the company resources and plans. In addition, the UX will provide a best-in-class experience.

EMAIL MARKETING

Email marketing is the ultimate form of permission marketing where customers opt-in to receive emails directly from your brand. The email strategy is based on your business goals. A custom email marketing strategy is developed including personalized messages, segmentation, automation, workflows, transactional email setup, and autoresponders.

SEO

Search engine optimization is the art and science of increasing your website visibility on target keywords to ensure your website rankings are on the top pages of Google, Yahoo and Bing. The SEO strategy is focused on your specific goals for local, regional, national and international SEO campaigns. We set a benchmark at the kick-off of the campaign and measure rankings and traffic to the website to continually build the organic search traffic to your website.

LOCAL SEO

Your business and or retail locations need to be found easily on Google Maps. Google Maps will help customers find your business and or retail locations, view your website for additional information and easily click directions to navigate with one click to your store. Our Local SEOL process focuses on your target audience, your location and a competitive strategy to develop the best plan to help your business stand out from the crowd to attract customers, website traffic and foot traffic into your business.

LEAD GENERATION

Lead generation is the process of developing consumer interest for your services where the goal is to capture the user’s contact information on a form. The goal is to convert the user into a sale. B2B companies use the leads to educate the prospects through e-mail marketing to generate qualified leads for the management or sales team.

CRO

Conversion rate optimization is a process to increase conversion on the website for each designated KPI, event or goal optimizing website performance and increasing leads and sales. The approach to CRO is data-driven beginning with strategic goals that are measured and optimized.